Searching For a Brilliant Copywriter
If you are interested to make money on the internet, you are going to need a website. If you want that site to help you be profitable, it has to be really well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to create the text for your website. A great copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Obviously, not all copywriters are effective. Some copywriters are just gifted. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a cinch. The following are some ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter who would like to write web copy needs to have a site that features their writing bio, a resume, a few samples and anything else they want to share. If the copywriter doesn't have his or her own website, how will they help you put up yours? Pay attention to the copy on their web site also. If it is loaded with errors this is not a good sign.
Do you react favorably while you are reading the copy on the writer's web site? This involves more than simply noting errors in grammar and syntax. Does the text cause you to experience any kind of emotional reaction? Does the copy move you to like the copywriter? Does it make you feel like you want to find out more about the writer and go on reading? Does the copy make you feel like you want to hire that writer straightaway? Does the copy make you want to run away? Does it make you mad? These are all really crucial reactions and they demand your attention.
Perform a background research on the writer. Try searching for reviews on online discussion boards and third-party websites. It's unlikely that you will find any negative reviews on the writer's own site. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Look closely at these reviews and recommendations. You need to also ask the writer for a why not find out more few references. Make sure that you follow up and actually contact those references and ask for an honest opinion from them.
It is important to actually browse through any samples given to you by the writer. Ask for additional samples than are available on the writer's site. This is especially vital if the copywriter is touting himself or herself an expert in a niche. If the writing feels like a revamped Wikipedia article, you better find another copywriter.
There area number of ways to find out whether or not a copywriter is worthy of hiring. You need to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.