Writing and Using Press Releases in Your BusinessAs a robust marketing strategy, press releases have historically been a favorite with many IM marketers. But one thing you should never do is listen to the IM herd and rumor mill. Many of them are even starting to insist that they are a waste of time. When these people give a half-hearted attempt wit

Hiring a Professional Copywriter Who Delivers Great WorkThe content you place on your blog or website or perhaps in your autoresponder emails has to be well written and original for it to do you any good. The problem is, not everyone has either the time or the ability to write quality blog posts, articles or other content on a regular basis. How ca

Searching For a Brilliant CopywriterIf you are interested to make money on the internet, you are going to need a website. If you want that site to help you be profitable, it has to be really well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to create the text for your website. A great copywriter ca

If we cannot identity factual difficulties and capabilities, then we won't be ready to test out and produce realistic alternatives.  If we partially identify factual downsides and build mythological failures, then we will develop sub-normal and inefficient answers.  That is why the whole world has persistent issues with terrorism, drug abuse,

Want To Write Killer Copy - Start with Copywriting PrinciplesIf you have been in IM for a short while, then you probably have at least heard about copywriting and what it means. If you dream of writing your own copy, then getting acquainted with copywriting principles even on a superficial level is necessary. Just like any other skill, even copywri